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TEN THINGS A LOAN OFFICER MUST MASTER
TWELVE Ten Things a Loan Officer Must Master
The purpose is to know what it will take for a Loan Officer to become an expert and differentiate themselves from the competition.
1. Learn the real estate process. I know of Loan Officers who say they don't like working with Real Estate Agents and still others who have never bought a home. You cannot afford to ignore what can be anywhere from twenty-five to seventy-five percent of the market in a given year. You are in the real estate industry and agents are a major player. Your refinance clients will purchase a home sometime in the future and an agent will be involved. You need to learn how to deal with the right agents and how to control the sales situation. Not only should you play in this market-you should take a real estate licensing class. Not to sell real estate but to understand what agents do. In other words-you must become an expert in not only your field, but in your targets' field as well.
2. Learn the three economic reasons to own a home. It is truly amazing to me that both Loan Officers and Real Estate Agents are not experts calculating and explaining the ... more

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