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How to Embed Text into Images to Better Search Engine Optimization
How to Embed Text into ImagesLast week, Kathy Streib asked me to create a post about embedding text into images. She was referring to my post, "What You Must do to Increase Website Traffic". In the post, I stated:
 
'Search engines cannot read images. They only see the HTML used to create it. Add alt text to your images. Adding an appropriate link is also helpful. If your link goes to another website, make sure it opens in a new window.'We've all visited websites or blogs where the original photo is missing. The only thing left is an empty box with an X in its place. Below are two examples. Mouse over each one.
 
Example Wrong is what an image without embedded text looks like. There's no embedded text. Search engines only see the HTML.
Example Right is what an image with embedded text looks like. The pop up text is what the search engines read. The image is also linked to the appropriate page and opens in a new window.
 
                               Example Wrong                                                          Example Right

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