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Your Client Expects You to be The Expert, so be The Expert
Lesson Learned:
Back when I started my own brokerage in 2001, I had less than a year selling real estate.  I had spent the previous 15 years in lending, working for a very large bank, to a mortgage bank to a boutique mortgage brokerage.
I decided to try and focus and specialize on the neighborhood I had just bought a house in.  It was about 35 miles from where I lived (a town I was very familiar with) and I thought I knew a lot.
Eagle Ridge is a golf community, located in Silicon Valley in the relatively small town of Gilroy, CA.  When I moved here, there were about 200 homes built, with about another 450 more that were scheduled to be built.
I built my website, and I was amazed at the number of calls I was getting.  The web was rather new, and I was competing with the two developers here who were still selling their inventory.  Some people, amazingly had started moving out for various reason, but it was mostly job relocation as these are executive homes and those in high tech tend to get bounced around quite a bit.
I was invited to hear a local agent speak about getting leads. ... more

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