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Practice Makes Perfect Business: The Importance of Scripts

 
Have you ever had this experience?
You get on the phone with a client or prospective client and all of a sudden words fail you?
Yeah. It happens to everybody.
But it doesn’t have to.
That’s where scripts come in.
 
Scripts can be for any kind of contact: on the phone or leaving a voicemail, in person, via email – even knocking on a door. Having scripts is a way to ensure you get your message across succinctly, professionally and personably.
 
When you are well-practiced with scripts you’ll be prepared for cold calls, elevator speeches and client objections. No more will words fail you.
 
A little apprehensive of being scripted? Let’s look at a case study of success. Ben Kinney has build his real estate team and empire on the practice of scripts. Every morning at 8:30 AM his team gathers to practice, working through possible objections and developing strong language to drive a clear and direct conversation.
 
Why does he have his team practice scripts? “It’s important that we practice on our peers, not our customers” Ben advises, “scripts are just proven words that help agents help customers make a decision that is best for them”. Their outcome? They are in the top 25 teams in the nation, ... more

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