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A Philosophical question – do you SELL real estate?
Today’s mail brought a message from Wendy Weiss, “The Queen of Cold Calling.” She wrote that many sales people tell her that they do not sell. They don’t want to be labeled as sales people.
Why? Because the connotation (to them) is negative. It speaks of manipulation, dishonesty, and lack of ethics.
She disagrees, and went on to say that she had looked up the word “sell” along with variations on the word “salesman.” All of the definitions she found spoke of persuasion. For instance, “Sales talk” was defined as “a line of reasoning or argument intended to persuade someone to buy something.”
The definition of the word “persuade” yielded: “1. To prevail on a person to do something. And 2. To induce to believe; convince.”
She contends that nowhere in the definition of sales or persuasion do you find any negative connotation. No definitions mention dishonesty or manipulation.
Of course we all know of at least one sales person who has used dishonesty and manipulation to make a sale. Think of the used car lot owner who turns odometers back. (Yes, I knew one of them.)
I just wonder …
You use persuasion when you advertise your listings. It’s the only way to get a buyer ... more

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