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Are You Embarrassed to Admit that you Need a Copywriter?
If so, you aren’t alone.
My own best friend is a prime example. Every time she calls me for help with a letter she's writing, she apologizes for needing help. She, like many others, seems to think that since she’s an intelligent person, she should be able to write great copy.
Why? She’s brilliant at accounting, and I’m not at all embarrassed to admit I need her help figuring out debits and credits. I’m also not embarrassed to hire a mechanic to repair my car or a professional to solve my computer glitches. I didn’t study those things and have no talent for them.
So what?
Unfortunately, too many people who think they “should” be able to write go ahead and do it. They write their own sales letters and ad copy – with results that are often detrimental to their success. A poorly written letter can be worse than no letter at all.

Real estate professionals often have a second problem: time.
In addition to thinking they should be able to write, some people suffer from thinking that they should be able to write a good letter on the first draft, or turn out a winning ad in 15 minutes — and they ... more

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