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Gimmick, or seller gimme? How 3D tours can win you more listings
Last week, Active Rain hosted a webinar with luxury listing experts Lisa Larkin and Charles Nitschke. Both Lisa and Charles’ firms use Matterport 3D tours with their listings and they were eager to share how the technology has been a game-changer for their agents and how they win business in two distinct markets. 
 
Lisa Larkin
Managing Partner, RE/MAX Excalibur
Tucson, Arizona
Three offices across Arizona
28 certified luxury home marketing specialists
 
Charles Nitschke
Chief Marketing Officer, Tomlinson Real Estate
Spokane, Washington
Three real estate brands representing the Tomlinson Group: 13 Coldwell Banker offices, 2 Sotheby’s, 2 Century 21
 
What is the difference between 3D tours + virtual tours?
Most people understand what virtual tours are, at this point: They provide the ability for consumers to pan a room from one side to another, giving a 360 degree view of any room.
 
3D tours, then, are the natural progression from virtual tours, which gave buyers more context than one static image. With a 3D tour, like those offered from Matterport, online buyers can access panoramic views of each room. But they can also go further, moving from room to room or even getting alternative views, like the Floor Plan View (bird’s eye) and Dollhouse view ... more

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