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Looking for buyers? Hold an open house.
Back when the market was smoking hot, sellers wanted their agents to hold open houses to bring in the buyers. Well now the market is smoking hot again, but for different people. With the flood of foreclosures, the banks are the sellers and they are looking for buyers. We may not have the pressure from the banks to hold open houses, but to gain prospects, open houses are a great tool. Even if you don’t have a listing to show as an open house, ask another agent if you can hold their listing open. You’ll have a flood of potential buyers at your fingertips that you can match with other properties and prospect. Have a simple information card that they fill out so that you can contact them later. Try it a few times. You’ll be surprised at how many prospects you can gain.
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