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If You Don't Tell Them, Don't Blame Them for Not Knowing
Suppose when you get home from work tonight, you learn that your clothes dryer is broken.  What would you do?
Well, many of us would probably begin researching a new dryer online.  Perhaps going to GoodHousekeeping.com or ConsumerReports.com to learn a little, or perhaps straight to Sears.com or Lowes.com to begin to price them.  Let's say you've done that and have narrowed your search.  Some of us would order online, but others wouldn't feel comfortable spending several hundred dollars sight unseen.  So, you hop in your car and head to the store.
Once you are there, you narrow the selection down to these two dryers.
                   
They look the same.  They are the same size, same capacity, same energy usage, same number of cycle options, same warranty, same shipping, same everything.  Except, one on the left costs $400 and the one on the right costs $700.  Which would you buy?
Most people would opt for the $400 model, since everything else is equal.  However, just as you are about to make your choice, the sales person says this:
"Allow me to demonstrate something that may affect your choice.  The dryer on the right, the one for $700, when the dry ... more

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