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Real Estate Buyers Demand Prompt Communication

Real Estate Web Strategy & Survey Analysis
Real Estate Buyers demand CommunicationBy Key Yessaad - Web Trainer Sep 15th, 2008
 
The following Survey of Real Estate Buyers took place in California but the results are significant to all of us in Real Estate. I bulleted some of the important findings and strongly advise you to read the article. The Web Classes I bring to our Exit Agents are designed around these essential ideas... (article is enclosed below!)
1. Agent Web Strategy must be Sticky - Buyers need a reason to return to your site; their ability to create an account and save searches is very important. This is due to the lengthening of the search process. They are currently spending 8.3 weeks versus 5.2 weeks in 2007 and 2.2 weeks in 2006.
2. Working with Buyers requires more patience - Traditional Buyers are now taking over 10 weeks searching for homes - that's nearly 3 months... The survey shows that traditional buyers without Internet Search wanted to see twice as many homes 23.3 versus 12.7 for Internet Buyers. The better the search capability on your website the less work you do.
3. Faster Response Time from Real Estate Agents demanded ... more

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