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Are mobile web and mobile search ready for real estate?
As real estate professionals, nationwide, search for sales and marketing tools to better advertise their listings to consumers, talk of mobile advertising capabilities continues to rise to the top of discussion.
We've seen MLS and Associations swarming around the idea of mobile MLS search, in attempt to meet real estate consumer demands and provide easy access to listing information from mobile phones. The only question is, are we ready to start marketing campaigns via mobile web search? If you are trying to reach a large audience, wireless user reports point to "No".
In our research, we have yet to find a real estate professional who's been satisfied with the results of utilizing a mobile web marketing service. This only makes sense considering the statistics for actual users of mobile web. Reports indicate that only 14% of mobile subscribers in the US actually use mobile web, a pinch of the over 255
million total mobile subscribers. Smartphone owners consist of a slim 3.8% of users and 1% piece of the pie goes to iPhone owners.
Although the idea is great, they are ahead of technology curve for their consumers who are actually using mobile web. But there is another option. Do not ... more

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