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You've got to act on the information
I had the great opportunity to hear Terry Watson speak at the PAR District One conference last week and I was blown away.  I'd never heard of Terry before, but he's got quite a resume and he's a very gifted speaker; the type of person who takes control of a room and really lights it up.  Terry talked a lot about the importance of learning, which we all know and appreciate, but said something so profound the entire room erupted in nervous laughter.  He told the story of conducting a class at a competing firm in his native Chicago and during the class he was asked why he was willing to share his knowledge with the competition.  Terry replied, "Because they're paying me a lot of money and you're not going to do what I tell you anyway!" 
How many times have you gone to a class or seminar, gathered some incredible information you thought would completely change your business, and then put the book on the bookshelf or your desk and never opened it again?  I've done this experiment many times, hoping osmosis or something would make the information seep through the desk, up into my keyboard, and into my fingers and ... more

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