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Does Color Matter? Yes, Perhaps More Than You Think.
Color is an easy thing to change--most of the time. Other times it can be a brick wall (or maybe a purple or black one), making it impossible for a buyer to move forward with thoughts of living with the offending palette. Yes, we're talking paint choice here!
This week my buyers discovered a flamingo pink bathroom, a grass green dining room and an exterior color that was a drab brown reminiscent of those brown and orange disco days of the 1970s. Of course, I pointed out those were "cosmetic" fixes, but I could not help but wonder if the emotional bonding between buyer and abode was stymied by an unwelcome burst of color.
The housing market is teetering with recovery. However, buyers are often looking for a reason not to purchase a property rather than a reason to pull out their checkbook and commit their life and money to a thirty year loan, and a house that does not meet their expectations.
If you are a seller, know the market itself is enough to frighten many skittish buyers away. Do not let garish colors be the reason a ready willing and able buyer walks away from your property. It is best to remove ... more

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