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Promote yourself by doing your Job- Stop the Vicious Cycle.
As REALTORS(r) we constantly worry about how to get our name out into the public, if we are advertising enough, not enough, spending too much money or not enough.
I know that my business plan is cyclical in nature.
I get a big closing.... advertise a lot.... dont get many calls from print advertising.... get disgusted.... start just getting out there... talking to people....making contacts....answering calls....doing research...showing houses....listing houses....writing offers...making sure it all happens....closing deals...getting paid....advertise a bunch...get disgusted. And round and round it goes.
I am determined in this year not to advertise myself. I will still use print advertising because our buyers and sellers in our small town watch the monthly homes magazines to see what is on the market. I will reserve the Sunday paper only for Open House ads, which work for us, and advertise all of my listings on my website, our office website as well as making an ePropertySite for each listing. These get farmed out to various online real estate search sites like Trulia, Zillow, and Front Door. The majority of our incoming buyers come from the web or referrals from past clients.
The funniest thing that I have noticed is the more I focus ... more

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