Wherever we go, we respond to color, though its effect is often underestimated. Color use is important to us in our homes and workplaces. If you are selling a house, you will want to choose different colors than those you might use for your own home. If you just purchased a house, you can add some of your own personality with paint. HGTV's Shari Hiller says color accounts for 60 percent of our response to a room. Here is some advice. Living room: Start with colors you love from something in the room. Consider colors from artwork, a rug, dishes, (3 comments)