marketing: To all of us mortgage originators, new and old... I Hope you enjoy this and take it to heart... - 05/21/08 06:37 AM
The more business you originate, the more time you must spend on taking care of the business. There is no breaking this cycle. This leaves a minimum amount of time to spend on marketing for busy producers. According to Dave Hershman, industry author and trainer, the only real solution is to make sure that every action achieves maximum results through the use of synergy. Maximum synergy refers to the increase in effectiveness of your marketing activities through the linkage of objectives, tools, and targets. Here are seven rules to help increase your marketing effectiveness with maximum synergy marketing:
1. Every marketing … (3 comments)

marketing: Real Estate Agents.... - 05/12/08 04:16 AM
Join me in my new forum. This is for people who would like tips with marketing, dealing with sellers and buyers, etc. I think all of you will enjoy it. This is also for webinar, seminar, ANY kind of requests that will help you in this market. The website is georgialending.freeforums.org  Enjoy and please give me some feedback as to what you think. Although I am in Georgia please do not hesitate to join regardless of what state you are in. One thing might be working in one market whereas another market has not even heard about it yet....
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marketing: Are you a marketing person or a salesperson? - 05/08/08 07:31 AM
I stumbled across an interesting website for real estate agents and I thought I would share. It's called http://www.hobbsherder.com/ and here is a summary that is on their webpage showing what they do:
Hobbs/Herder is founded on a single belief: real estate is a marketing business, not a selling business. To build and sustain a thriving real estate business, it's essential that you Master Your Marketing.  Boy, isn't this the truth? REGARDLESS OF WHAT BUSINES YOU ARE IN, you MUST Master Your Marketing! So go MYM! With an integrated approach to education, systems, coaching and creative services, Hobbs/Herder provides agents and companies … (4 comments)

marketing: Are you REALLY ready for 2008? - 04/22/08 01:29 AM
Found this on a website and found this to be interesting for all you realtors!
Are you ready for 2008? Identify where you are now. What were your successes for 2007? What could you have improved? Now elaborate - just how successful were you in 2007? Did you achieve the goals you set for yourself? How many clients did you work with? How much money did you make? How many referrals did you get? How many hours did you work?
Where do you want to be in 2008? What are your financial goals, your work/life balance goals, your spiritual goals, your health/fitness … (6 comments)

 

Jennifer Butz

Lilburn, GA

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