online marketing: Social-Media Management Or How To Take The Work Out Of Your Network
- 09/03/11 01:24 AM
Whether you’re managing the Chicago Cubs or your local Radio Shack, you’re going to need some organizational skills. Organization is the key to reducing the stress – and amount of work – necessary to manage whatever it is you’re overseeing. And that goes for your social-media accounts too. It’s easy to become overwhelmed with maintaining all the email addresses, Facebook pages, blogs, and assorted Internet properties you’ve setup for your business. Hell, it’s hard enough to remember your passwords without worrying about updating your sites regularly, maintaining a professional presentation, and responding to comments and questions that come in from … (5 comments)
online marketing: Personal Branding, Social Media, And The Art Of Presentation
- 08/17/11 02:43 AM
If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present yourself, whether you’re a multinational corporation or in business for yourself. And these days, the Internet and social media provide professionals with more control over their personal brand than ever before. Here are some tips for building your brand online … Use Your Name: Buy a domain name in your name. In other words, www.yournamehere.com. … (3 comments)
online marketing: Top Tips For Properly Presenting Your Business On Twitter
- 07/19/11 12:15 PM
All social-media sites are the same. Really. It’s your info, messages, and updates just wrapped in a different format. And, in that way, social-media is a lot like Mexican food. After all, most of the dishes on a typical Mexican menu are identical. The only thing that changes is the tortilla. The difference between a chimichanga and a burrito? One tortilla is fried, the other isn’t. A taco and a tostada? One’s folded, the other isn’t. And so, when trying to determine how to properly use Facebook as opposed to Twitter or LinkedIn, don’t get overwhelmed trying to extract the … (6 comments)
Since its launch in 2004, Facebook has more than proven itself to be an effective way to embarrass yourself, friends, and family online. But as the popular social network has grown, so have the opportunities for businesses hoping to capitalize on the millions of members logging in each day. No longer is social media only for college kids and online voyeurs, creative brands, businesses, and major corporations have found marketing success using social media, and no network is bigger than Facebook’s. Below we offer a few helpful hints and tips to building and benefiting from your Facebook fan page … (6 comments)
online marketing: How To Drive Traffic To Your Website And Be Found On Search Engines
- 07/06/11 09:53 AM
On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for your services. So how’s it done? The easy answer is by making your business more readily found by search engines. How you do that, though, is up to you. Here are a few strategies to help you start driving up your numbers … Blogs and … (4 comments)
online marketing: Ideas, Inspiration, And Where To Go When Your Blog Is Blank
- 06/15/11 03:33 AM
Face it. You’re no Hemingway. And frankly, you don’t need to be. Keeping a business blog doesn’t require you to be a literary giant but it will require you to come up with some topics to write about. In the end, knowing what to write is more important than knowing how to write. Which means, you can stop worrying over whether or not you can wow an audience of online onlookers and start worrying about having some ideas to start with. Here’s a quick list of places to go for topics when your blog is blank … Your Clients: We’re … (4 comments)
online marketing: Social Networking For Business Or How To Kick-Start Your LinkedIn Profile
- 05/18/11 03:35 AM
It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring yourself to try and reap business benefits from Facebook or Twitter, try LinkedIn. LinkedIn is the most popular business-oriented, social-media site on the web and offers a way to focus on business while making connections online. Unfortunately, it also requires a little more attention to detail than it does to tweet what you had for lunch. Here are … (5 comments)
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