gary keller: Strategies for businesses in a downturn economy
- 06/26/09 06:22 AM
Strategies for businesses in a downturn economy In reading a recent article on businesses in this downtown economy, Harvard Business School professor Michael E. Porter founder of the modern field of business strategy answered some questions on how and where businesses should focus during this time. Question: What strategies should small businesses use to survive this recession? He expressed that during a time period of economic downtown there is an overwhelming instinct to lay off and cut back. He recommends that if you are going to lay off and cut back, you need to do it with your business strategy in (2 comments)