New Years reSolutions are, at best, a yearly exercise in futility and frustration. Requiring discipline, willpower and determination, these reSolutions are implications that you need to improve, fix or repair something that's broke or not complete. These requirements are not exactly energizing words and enthusiasm soon goes away to continue these reSolutions.
You need to set New Years ReVolutions...actions that lead to results. Goal setting as you've never done it before. Just like your business, you need goals and you need a plan to get these. You need to take ownership of these ReVolutions. They will be personal and more focused. They will inspire you to continue them instead of dragging you down and making you feel like you need to consistently be disciplined to get them done. ReVolutions vs. reSolutions...you chose!
To see more in-depth information concerning these ReVolutions, please click on the link below...
Your USP/UVP. Yep, your Unique Selling Proposition/Unique Value Proposition. (I like "Value" better)
Do you have one? 95% of you don't. Do you know what one is? Chances are you don't. Don't worry. It's easy (and essential) to develop one.
Why do you need it? Because your clients need to know, in a short, concise verbalization, what you can offer them. That's right. What you can offer them. Not how good you are or that you're #1 (#1 in WHAT?!?), but what they get out of hiring you versus the sea of other Realtors out there. Why are you different?
The problem is that most Realtors have never sat down and asked themselves some important questions:
· What distinguishes my company or business from my competitors?
· Do my homes sell faster? For more money?
· Do my buyers save money or time?
· Am I more expensive, less expensive?
· Do I have a better system to attract customers?
· Am I more aggressive in my marketing programs and strategies?
· Do I give better value? A better guarantee? Make it easier to do business with me?
When you can answer these questions, you are ready to begin developing your UVP. As you put it together, make sure you are covering the following criteria: Be Unique, specific, relevant, believable, focused and concise.
Until you can convince yourself why you would work with you and can verbalize it quickly, you can't start convincing others to work with you. It's that simple.
Start now. It's not an overnight process. Send me what you have, and I'll let you know what I think. We'll get there. Just remember it takes time.
Where are the best people found? Before I dive in more, I will tell you that this will end up being one half blog and one half inquiry.
I am currently looking to expand our 5 person Team, needing both a Buyers Specialist and an Administrative Assistant. Where is the best place to look for talented people? There are too many "lookers" out there who don't and will never meet the criteria of the high achievers we are looking for, so how do I not waste my time?
I don't believe I'm looking for a diamond-in-the-rough. I believe there are many hard-working, loyal, self-motivated people who are always looking for an opportunity of a lifetime. I know if you have gotten this far reading this, then you have gone through, or are going through, the same thing I am.
We need to help each other to build our Teams and its success. If anyone has any suggestions, please let me know, as I'm sure there are many people out there who are looking for the same thing I am...qualified, talented, people-oriented, self-motivated people to share in the future success of an already successful Team.
It's that time of the year again when we all must lock ourselves away for a few days and make our 2009 forecasts (well, most of us, anyway, need to lock ourselves in a room). But for a small percentage of us, this process is fairly automated and doesn't really take much time at all. That's where you need to be.
Most of you don't even take the time to forecast and the only thing this does is aid me in my efforts to branch out and become a Millionaire Real Estate Agent, because if you dont know where your going and how to get there, you'll soon choose to leave this incredible business.
You have to forecast. That's it. You need to know what you can do, what the market is suppose to do, what you need to do if you're wrong, what the rest of your Team must do (and hold them accountable, which will be another topic later) and how to pull it all together and follow the road map to your forecast goals.
If you think it takes too long, is too hard or you don't understand it, you're not alone. It's really not a big deal. Just figure out what you NEED (not want) to make, then, with a few calculation steps and looking at some of your previous numbers you hit from last year, you can easily back that number into how many appointments you need to go on to hit your forecast goal. There...not hard at all. Keep it simple. We always make these things too hard.
I can offer some help, if you are so inclined to ask...if not, it's all found in The Millionaire Real Estate Agent book...look it up...it'll be the best investment you will have made for your Real Estate career...
First off, is my Real Estate career really a business...how do I know? Well, does it make (or lose) you money? Is it full time (a career) or part time (a hobby)? Do you really like it or not? Well, none of these questions matter to find the answer.
Yes is the correct and absolute only answer to the business question. You need to treat your Real Estate career like a business in order to survive (especially in these times). You need to have goals. You need to have dreams. You need to dig deep and drill down on both of these to the core and define, crystal clear and without a shadow of a doubt, what your goals are and why they are where they are. You need to have a clear road map for the path that will lead you to achievement of these goals.
You need to dig deep into your dreams and define them. You need to know why you want them and then dig deeper. The "BIG WHY" as we call it. There are a number of little "WHYS" on the way to the big one, so don't think small. When you think you've gotten to your "BIG WHY", ask yourself what happens when I get there? Now what? If there is still more to do or more to live for, them you have not gotten to your "BIG WHY" yet.
Goals and dreams. The strength of these determine your success or failure. If you want success, be strong, bold and unafraid. Aim high and don't compromise. Good luck and God speed.
The last time we talked I detailed a number of items you need to do to get your own house in order before you try to get your business in order. The next step is to go back, after you have "analyzed" or "changed" yourself and look at you again from your friends or clients eyes. I'll bet you still need to make some changes.
What I am getting at is the fact that this will be a constant and continuous regimen you will need to add to your daily, weekly and even monthly "to-dos". As we grow, we are changing. As the market changes, we must change. If you choose to do this less often or believe that you can continue doing what you are doing because it works for you now, get out of my way. Cause I'm going to blow right past you.
If you're not changing, you're standing still. If you are standing still, get out of the business because you're taking up and wasting too much room. Make the changes you need then make your next moves. In that order.
Just remember to look in the mirror daily and determine (before you meet the public and/or your Team) if you like what you see...
A little piece of trivia...a dime has 118 ridges around the edge...
Before you do anything in or for your Real Estate business, evaluate yourself. Not your Team, not your spouse, not your relationships, just yourself.
Do you like what you see? Why? If not, what's wrong? Now go fix it. Then take another look and go deeper. If you still have doubts, drill down to find out why. Ask friends to be brutally honest with you about you, your personality, mannerisms and everything else that makes up "you".
Don;t get me wrong, this will take a long time. And if you look in the mirror and don't see anything that needs changing, you're wrong. Ask someone you trust for an honest opinion.
I am not talking about just your looks. I'm talking about you, as a person, your character, the way you hold yourself, treat people, your drive, ambition, motivation, tenacity. What makes you, you.
Don't think you can build something of value or something successful on or around a platform that isn't strong (you). Fix you (the foundation) before anything else.
I recently had a personal issue I have been struggling with for some time now creep back into my life and it demanded that I do the right thing.
The decision that I wanted to make and was 100% sure (I thought) I should make turned out being based just a one-sided assumption which I thought to be correct. Had I let my thoughts go and made the move I thought I should, I would have ended a relationship. Thank God for perseverance and good friends to guide me to asking the right questions of the person I needed to hear the answers from.
I made the right decision, and saved a relationship. You can too.
Sometimes in our Real Estate world, we are faced with an overwhelming amount of crap to deal with. It all seems to come at once. I say "Bring it on!" Why, first off, it can't keep coming forever, so, when it's done, it's like you're on vacation. Next, it's okay to deal with it all at once. You seem to get "in a mode" that helps you through it all.
Making the right decisions is easy. We just make it tough. We read too much into the little things like "they already asked me to cut my commission, now they're not closing over $150" or "I really hate when my Buyers Agents are late, but I'm too afraid that if I say something, they'll get mad" or "it's easier to do it myself than to train someone...it'll take too long". I could go on and on, but you get the point. We all have these issues, some more delicate or important than others, but all of which need a black and white, correct answer...now. Not later.
If your problem looks like a Zebra, acts like a Zebra and has stripes like a Zebra, then don't decide that it's a horse with different colors. Don't make too much of any situation or issue. There is a simple, effective and correct answer for everything out there. No, I'm not stating that everyone's answer to the same question will be the same. We all have varying situations which make them different and, thus, require a different answer and outcome. Just don't make your decision based off what you believe is true.
Go to the source to verify your beliefs before you make your decision. If you can't, then you should have never been given the decision-making ability in the first place. Investigate, question, verify, decide. It's that simple.
Don't ruin a relationship. Get your information correct and get their side of the story before throwing anyone under the bus. You'll be a better person for it and you will reap what you sew.
I'm sure we've all heard that line before. But this time, I;m talking about myself. Yeah, me. I've been missing for a number of months, using a plethora of excuses for not bloging, but none of them good enough to even argue any support for.
So, what happened? The same thing that happened to you. You got busy (or so you thought)...too busy to continue to share ideas, market, prospect, lead generate or whatever you should be doing right now to make you money and fill your prospect bucket.
Let me tell you the one thing that will make your business a bigger success than you can handle...lead generation. Yep, that's it. No hype, no gimmicks, just good old lead generation. Three hours a day. Period.
Now let me tell you something else. If you can't lead generate three hours a day, get out of the Real Estate business. NOW! Stop wasting your time thinking you're busy and not making money. Stop paying for all the fees you have yearly to keep your license if you're not going to use it to the fullest. Stop wasting my time telling me how great you are when you can't even commit to yourself and your own business.
That's right. It's your individual business...not your Brokers. You build yourself, brand yourself (or your Team), market yourself and pat yourself on the back because you are the only one who can have an influence on your business. If it sucks, well, so do you. If it's great, so are you. Goes hand in hand. Think about what you are building for retirement. What do you have? Your business. That's all. When you want to retire, can you sell it? Is it worth something to someone? Is it's worth obvious? And if you are at a place which doesn't let you brand yourself or your Team, let me know. I can help.
So GET BACK ON THAT HORSE and do what you are suppose to do to be successful...Lead Generate. Every day. Three hours a day. No excuses.
Office Phone:
(507) 424-4513
Cell Phone:
(507) 398-9060
Email Me
We're just a simple group of five Real Estate experts who want more than the current market/industry gives us...we want to break out of the norm, not to be just a flash-in-the-pan, but to create a global difference...and succeed where no one else could...
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
Bruce Domaille (The Kelly Domaille Team at Keller Williams Premier Realty)
;)
;)
