Do you happen to be struggling with your real estate blog? Can’t think of ideas for blog entries? Not getting targeted readers? Maybe you need to start hyper local blogging.
What does that mean? Basically, rather than blogging about general real estate news that’s applicable to the entire nation, focus solely on news related to your niche area. For example, with Milford CT real estate, I try to write about recent local news and events, such as the opening of the new Chipotle by the Milford mall. Since competition is significantly easier in the search engines for longtail local keywords, you can easily rank high just by posting a blog about such an event in your area.
For me, I do like writing about Milford CT real estate, but at the same time, I think it’s beneficial to write about local events to help out potential buyers. These people may be trying to do research on your city and have come across your blog through some keyword searches on Google. In order to keep these people on your site, you need to entertain and inform them. So if you do a good job of doing this with your blog, you might create enough interest in them to contact you. You might just have a new client due to your blogging!
The possibilities are endless. Also, don’t forget to have fun with your blog. A lot of people tend to forget this, resulting in the task becoming a chore. When it gets to that point, it’ll be harder and harder every day to keep posting. Eventually, you’ll stop blogging, which is bad for SEO and your rankings in the search engines. Google especially wants a constant flow of fresh content, so it’s up to you to give the search engine mogul what it wants.
Your hyper local entries don’t have to be about real estate either. Even though my ultimate goal is to showcase Milford CT homes for sale, you want to show your readers and potential clients that there’s another side to you, that you’re not all business. By showing a hint of your personality, you get to build a connection and trust amongst your readers. It’s through this gradual trust building that you can attract new clients.
Regardless of how you want to go about your blog, make sure you’re enjoying what you do. Even though blogging and SEO is beneficial to you as a Realtor, if you can’t stand it, then either forgo the whole thing and find your favorite way of marketing your services. In addition, if you’re willing to spend the money, hire a ghostwriter or a content writer on various content broker sites to help you get the job done.