Just read a post that had a great marketing idea for originators calling on Open Houses. When I was starting out, one of the most effective ways I found to get Realtor business was calling on open houses. Recently I was speaking to a gentleman who started in the business thirty short months ago and last year he funded $40,000,000 (80% Realtor referred) with an average loan amount of $209,000...now that's a lot of loans for someone who just recently started in the business. When I asked him how he had build his Realtor based business so fast, he told me his most effective marketing vehicle was calling on Realtors during open houses.
In addition to the ideas posed in the post, I would also add soft drinks and some inexpensive hot dogs...bet that would garner additional interest? Enjoy the article:
Turning Lemonade into Mortgage Leads
Happy Fundings
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