So on Friday, I was posting a blog of all new listings that came on the market. When I got to Kay Sherwood's listing in Hayward, it wasn't pulling up on our website. When I looked to see what the "problem" was - I discovered it had already gone pending!!
So I emailed Kay today to ask her what were 3 things that made a difference in getting this listing pending literally within days of going on MLS.
This is what she said:
"First of all, the property was merchandised. I actually had an agent call to thank me for presenting a property that was clean and in 'presentable' condition. She said that that was a rarity. The property was a dump - we had it cleaned; painted; replaced appliances, the garage door, furnace, water heater, carpeting, etc., to the tune of over $20K. I think it would have sold for over $50K less if the improvements had not been done. Secondly, pricing was a key factor. It was not over-priced. It sold for full-price and my client is very happy. Last but not least - the location is good. A cul-de-sac in a well-kept neighborhood is always desirable."
Kay goes on to say, "I received several offers without the agents ever calling me. They just came in. The 
offer that was accepted was from the only agent who actually called me before writing the offer. One thing we can't counter-offer is the agent. Working with a true professional is key!"
Well said Kay! Congrats Kay!
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