During a recession it is great news to hear of a business that is not only staying afloat but doing much better than many other businesses.  Specialty bike stores are doing well in the Omaha area as well as throughout the country.  In 2008 sales reached $6 billion and have not appeared to have eased off this year.   According to local shops, they are selling more bikes in the $400 to $500 price range rather than the higher price bikes which sell better when the economy is good.

With high gas prices, the need for inexpensive family entertainment, and the focus on exercise as a healthy lifestyle, now is a perfect time to bike.  And, sales are proving the point.