Generating Unending Referrals Through Affinity Marketing

Came across a great article regarding Affinity Marketing at one of my favorite sites; Top Producer Strategies.

Affinity marketing  simply means forming mutually beneficial business relationships and the continuing process of  nurturing and growing the referral trees that stem from them.

Affinity marketing relationships could be a relationship between a financial planner and mortgage professional, a Realtor and mortgage professional, a corporation and a mortgage professional and/or Realtor and/or financial planner, etc. A sword has two edges. Just as you will only refer your clients to professionals you know, trust and respect, you will only receive referrals from those who know, trust and respect you.

To find out more details, click the hyperlink below and it will take you to the Top Producer Strategies article.

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