Boston Home Staging- Instant Gratification

“As owner of DaVinci Designer Gallery, I have been successfully staging homes for over a decade, in the best of times….and, yes, the worst of times. I want to give you, the sellers, a glimmer of hope and a bit of advice in these “worst of times”. My staging project last week found me in Peabody at a quaint property with an aqua blue bathroom (shower, sink, and tub), cut up floor plan, steep stairway, and dysfunctional rooms. After assessing the upgrades, formulating a plan, and scheduling the trades, we set off to work. Several rooms were painted, a pass-through bedroom was refunctioned as a den, carpets were professionally cleaned, and our blue bathroom went bye-bye. The vanity and toilet were replaced and the tub was reglazed. Updated light fixtures were added throughout along with furnishings art, area rugs and window treatments. This project was completed in five days and just in the nick of time for the photo shoot. Before the staging process, Realtor Jim Armstrong, of Armstrong Field Real Estate, Salem, MA was considering putting this property on the market for $309,000. After the staging was completed Jim and the homeowners agreed that the asking price would be set at $339,000. The home sold for full asking price at the first open house!! That’s correct staged by Friday sold on Sunday! For all the staging synics out there, here are the undisputable facts…. 1) The Realtor provided the homeowner with a professional Home Staging report by DaVinci Designer Gallery in order to educate them on how to add value to the property. 2) The homeowners spent approximately 2% of the value of their home. 3) The homeowners enjoyed an approximate 500% return on their staging investment. 4) The homes visual presentation added to an immediate sale. Sellers take note. With the vast inventory on the market you need to be a step above your competition. Have your home professionally staged allowing it to show its absolute best. Realtors take note. Educate your clients on positive staging statistics. Visit staged properties and interview local stagers to find the right one for your client. Most importantly, in these “worst” of times understand that staging sells a home quicker and for more money. Staging is an integral tool in a real estate sale.