First things first, I want to ask a question:
What did we do before Google?
For me, it’s strange to sit and remember the last time I had to really search for the answer to something, whether it be a recipe, a phone number, or a movie. And by ‘really search,’ I don’t mean sifting through the first four pages of Google’s search before I find the site I’m looking for; do you remember how difficult it used to be to find a new business’s phone number or location before the phone book was updated? It’s almost unfathomable to think about planning a trip itinerary without the help of the Internet… How did we even book hotels 10 years ago? It boggles my mind!
On that same note, the information at our fingertips is endless. Particularly, real estate marketing has drastically changed over the last five years. Remember when one of the best ways to get your face out there was a billboard? A full page ad in a phone directory? Newspapers? Magazines? Networking with real people? Granted, we still use some of these, but if you sit and think about all the money you’ve saved since you pulled those costly ads and started utilizing websites and blogs to deliver your message. That thought hadn’t really occurred to me until I was reminiscing with colleagues recently, and the amount that all of us have saved is in the thousands now.
I know that some agents and professionals are still a little reluctant to dive head-first into social media marketing world, but I cannot stress enough how easy and cheap it is; even if you have to pay to host your website or blog, the average $5-15 dollars per month (or year) is a huge difference from the hundreds (to thousands) it costs to rent and put up a billboard space. Listed below are some links to blog entries, website posts, and the like that I have found helpful and informative:
-About.com article about the basics to utilizing social media: CLICK HERE
-My blog post about Twitter: In Plain English: CLICK HERE
-My blog post about social media marketing tactics: CLICK HERE
-Another blog post about social media marketing, how it works, and a video on the scope of technology: CLICK HERE
I hope some of these links are helpful for you and your business and that this post was a little thought provoking, because really… Where were we BG? (Before Google)
**************************
Evelyn Bruder: CRS, GRI, ABR, E-PRO, Las Cruces Cyberstar
The Evelyn Bruder Dream Team http://www.homesforsaleinlascruces.com
For more information about what we do and how we can provide all of your real estate needs, CLICK HERE
We welcome comments and questions - CLICK HERE
Steinborn GMAC Real Estate (575)522-3698
Comments(2)