Have you ever heard agents complain that they can't get deals done this time of year? "No one is looking, no one is selling," seem to be the mantra's of this season.
I thought I would share one of my best deals. It came at Halloween. i was going to post this a few weeks back but life got in the way. so anyway, here goes.
It was the day of Halloween. Our office was practically empty. Most agents had gone home or didn't come in at all. I had a buyer that was looking in a particular area of Northville Mi. They wanted a house in a sub known as Northville Commons. This is an area built in the '70's where some of the houses are located around, you guessed it, a common area.
There was nothing on the multi-list that met their needs and I wasn't sure what to do. They didn't want to sell until they found their new home. This was during the hot market and we knew we'd have no problem selling. Their home was located in an area of Livonia call Old Rosedale, a sub built , basically, by Henry Ford back in the 30"s and 40"s so he could house his middle management. They would sell quickly.
With all that going on I decided to take one of the silliest courses of action you could think of...I cold called Northville Commons.
The few agents that were left in the office snickered and laughed. "Who's going to pick up the phone? It's Halloween." Still, I called.
After about 15 calls I spoke to a lady that said, "Yes, they wanted to sell but were building and didn't want to move until their house was done in about 3 months." I asked them if they had the home sold and could rent until they move, would that work for them. They agreed to meet with me.
I'll cut the chase here. My buyers loved the house, bought it and rented to the owners for the time they needed to get their house built. They then put their home on the market. I got a call from a buyer who always wanted to live in Old Rosedale. They had a house to sell in Redford so we made the offer and listed their house. A young couple who lived in an apartment bought that house through a co-op agent (I didn't get every piece of the sale).
To top it off, a buyer I had met from a sign call on the Old Rosedale house who put their home in Redford on the market with me. They decided to buy in another area so I didn't get their sale but did sell the listing. We can't get them all.
Long story short, because I decided to cold call on Halloween, I got paid on 6 transaction sides as well as adding sign calls to my sphere that led to later sales.
Don't ever let anyone tell you that you can't sell through the Holidays. I'll write about a Thanksgiving sale in a later post. In the mean time, it's a great time to be on the phone.
Comments(0)