Taking a Brutally Honest Look at Your Real Estate Organization

Here’s a small yet important quiz for Realtor/Broker/Owners to take a brutally honest look at your organization to see how it weighs out with the real estate company of the next wave of
change in our real estate industry.

True or False: Our Company website has been brought up to date to Web2-3 functions that allow our consumers to have a better user experience, get all of the information they need from us, like searching for homes, community information, calculators, demographics, customer testimonials, real estate news, ancillary services, and instant communication, to name a few.

True or False: Our Company is teaching, coaching, motivating our agents about electronic forms, smart phone technology, text messaging, search engine marketing, social media, and open transparency with the e-consumer.

True or False: Our Company is offering professional training, education and coaching, that caters to each person’s strengths and weaknesses, and are we willing to coach an agent to improved performance for retention.

True or False: The Leadership of the company has bought into Social Media, participates in it; understands the dos and don’ts, and has expanded it into Tweetups, Meetup’s, REBarcamp’s and other community gatherings to build relationships and trust within the community.

True or False: Our Company is attracting the experienced agent that will expect multiple experiences created by the company that keep them abreast to the latest trends, technology, and Internet marketing tools as a result of showing them, not telling them.

True or False: Our Company is promoting a culture of the Connected Consumer or e-consumer through Internet marketing, Blogging, websites, and search engine optimization with the idea of being part of the next generation brokerage?

True or False: Our Company is teaching our agents to build BRAND for their business with a value proposition that makes them unique, makes them stand out from the crowd and not just a logo.

The beauty of this paradigm shift we are experiencing is that the cost is small compared to what the cost will be if change is ignored. 

Agents, do your Broker a favor. Print this off and hand it to him/her and ask them how you can help take them move the company into the 21st century. It’s your future, wouldn’t you agree?

“Expect the Best” Mike