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19 Comments on We found a house we love! How much do we offer for it?
That question is a definite danger zone for inexperienced agents as well. Ethically, we're only supposed to lead clients to water - not force them to drink....
good post ... you showed everything that goes into making a calculated and educated decision
David, what an excellent point! Real Estate Agents should provide guidance based on hard facts and market trends. It is not reasonable to expect, nor is it smart, for the Agent to come up with the actual offer price. There are so many other client driven variables that Realtors might not be aware of.
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(layman's view) The key is pricing a home competitively on the market that allows for a bit of wiggle room as everyone likes some kind of discount to feel like they got a deal. The problem I have heard is that many agents price too high at the get go and don't get to the negotiation stage before the listing expires and its too late. I would recommend taking a CE class on pricing - they do exist at most local boards. What is troubling is the thought of a standard offer with a standard markup that builds in a standard "discount" - this cannot always apply and could be the source for many misinterpretations of the actual value to sales price of a listing to consumers and agents alike. But I think that a fair few agents do this...
Scott (Real Estate CTO) Lockhart
Scott, thank you for your input. As I was reading your comment, it truly brought home how different agents price their homes. As a listing agent in Pasadena CA, I try to avoid pricing a home to negotiate down. I strongly believe that negotiating up will bring the most $ to your seller.
As you said, there are realtors that price too high, others allow some wiggle room and others price at where they think the property will sell or a bit below. Since there are so many different approaches taken by different realtors, a buyer should never assume that they can just make an offer based strictly on the sales price of the listing. Reviewing the comps carefully and understanding the local market will allow them to make an intelligent decision on what the house should be worth and what it is worth to them.
Kelley, real estate is a local business. That's why it's critical for buyers to work with an experienced and knowledgeable Realtor in their area. Pricing by sq. ft. should never be a stand alone tool. It's a way to get a foundation to build on - condition, age, area trends, etc.
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Great post, Irina. Having a variety of data points to consider is so important, as is the more subjective feeling of what the home is worth to the buyer. I have had buyers ask if 10-15% below asking is the standard starting point! UGH. I am always very careful about price per SF since it can vary so much, and short sales and foreclosures, or other distress sales can throw off the number for homes that are the same floor plan and square footage. I hate it when buyers want to rely on that only as their decision point on making an offer. And for those who just want a great deal, the CMA is proabbly not going to have much impact.
Jeff
Irina:
5% below asking is probably reasonable, maybe even a little lower, given that homes are selling, on average for 95% of asking. But I have yet to see an offer get accepted for ore than 10% below asking in my market (other than in high-end homes), and the danger is that while the seller wants to sell you risk alienating them so that they do not even want to talk. Depends on the situation, of course, and the negotiating skills of the agent. And so many other factors can enter into the equation - location, condition, time on market, etc.
Jeff
Irina,
Great post! Your buyers are fortunate to have you consulting with them.
Jack
Irina...
You my dear are getting really really good at this blogging thing. Great Consumer post :)
I could not find one thing that I disagee with :)
TLW...ROAR!
TLW, what a great compliment! Especially, coming from you!
Thank you so much!!!