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ADVERTISING in the NEWSPAPER vs. INTERNET

By Sonja Phelps

Real Estate Agent with Metro Brokers/GMAC Real Estate

July 08, 2007 10:41 AM

Hello.... I would like to know from realtor's and the public's point-of-view regarding where do people search for listings and open house events in today's society? In the newspaper vs. the internet. To the realtors, what are your pros or cons in both the newspaper and the internet advertising? To the public, which is more convenience and what web sites or newspapers do you feel gives the public better and more accurate information regarding the advertising for listings and open houses? Thank you for your input.

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Stephen Katz

Katz Mortgage Team, a branch of VanDyk Mortgage Corporation - Atlanta, GA

Branch Manager, CMPS

Depends upon the audience you are targeting, although more and more people are becoming more internet savvy. So many advantages to online advertising, I can't imagine why anyone would use the paper to advertise a property..on a website such as realtor.com, etc., you can really SHOW your property with photos, virtual tours, etc. Plus, you can reach a global audience, some of who may search online for properties in cities where they are looking to relocate.

My two coents...

Thanks,

Jul 08, 2007 11:34 AM

Angie Vandenbergh

Crye-Leike, Realtors - Memphis, TN

A Crye-Leike Blogger

I personally haven't purchased a paper in....well I can't even remember how long its been. But I am also a person who spends a significant time on the computer and am more likely to research on the computer. If I was specifically looking to attend some open houses though... I would probably buy a paper, because I don't know of one good place to go find open house info for properties listed by different brokers etc. I think newspaper vs online is really just going to depend on an individual. Sometimes its still nice to actually hold paper and read it.

Jul 09, 2007 05:21 AM

Carson Porter

Baltimoresun.com - Baltimore, MD

29% of all transactions started with a buyer finding a listing online last year. Newspapers were significantly lower than that. I say put your money where the buyers are

Jun 18, 2008 03:46 AM

Kimberly Dotseth

Blend Real Estate, broker/owner - San Diego, CA

Try Our "Cancel Anytime" Listing!

We only ever use www.OpenHouseGenie.com for all our open house advertising. It's a very clean, professional, easy to use site. We pay $10 for an ad that runs seven days. You can add photos, virtual tour, link to your personal website and all your contact information is very easy for the open house visitor. I have had a lot open house visitors come to me from this site. I know it's in San Diego and I talked to the owner who says they're expanding nationally and looking for five other cities. We used to use the Union Tribune but one small open house ad starts at $132! Insane. The death of papers is here, which is too bad because I read my religiously with coffee every morning.

By the way, we always do open houses and always find a lead because we treat them like a real event. It's exhausting but it's amazing the business we get from them.

Kimberly Dotseth, broker/owner

Green Box Homes

Jul 17, 2008 03:10 PM