Can you kill your business with Twitter?

There are a lots of talk about to use and not use Twitter. Use it as you wish but make sure you know what's OK and what's not.

Twitter is so easy to use that some people just are not using it correctly, making some damage down the road to their business. Let me share with my thought about this problem that can ruin your online reputation and business.

1. Your Name, Location, Avatar and/or Bio shouldn't be left blank

Those basic fields are playing an important role when it's time for someone to know more about you and your business. A well presented info gives you truthfulness.

A personal or custom avatar is always better than the standard Twitter avatar. You site's logo or your recent photo will do well.

2. It's Twitter...so tweet!

Having a Twitter account and never use it is exactly the opposite of what your clients want to see. If it's not to tweet, don't make an account in the first place. Twitter is all about communication, so you have to communicate.

3. Don't spam!

Again, Twitter is there to communicate with your followers/clients, not to overflow them with your affiliate links and/or listings. This is where you begin to build a negative reputation. They will stop following you. My thought is one listing for at least 10-15 tweets, or whenever you get one, post it once, using keyword for the Twitter search engine.

4. Stop to self-promote you too much

You are in the Real Estate business. It's all about your clients, not about you. So the day it's all about you, you will hurt your business tremendously. Instead, share other source information, retweet, interact with people and with your followers.

5. Posting Useless Replies

Avoid all the "lol", "agree" and other "uh?" at all cost to someone who has tweeted. It is annoying for Tweeterers. Plus, make sure you are in context. There is nothing more annoying to have an answer from someone who did not follow a conversation, if any. Get yourself into context before tweeting.

6. And of course, the obvious: DO NOT attack or talk badly about People

Twitter is not a place to verbally abuse or denigrate someone. Even justified, this attitude only makes you look bad. Right there, you are killing your reputation and your business because Tweets are well indexed on Google and a simple seach can show the real you.