Staging is the Art of Attraction!
When your home goes on the market, it become a product. It doesn't matter what the price is - it should be Staged properly by a professional Stager. Many times when a Buyer goes through your home they will see something that might cost $100 to take care of (paint perhaps), but the Buyer will mentally inflate the cost by $100s or even $1000s of Dollars. Whatever your situation, you do not want to leave money on the table at your closing.
Staging is the Art of Attraction. Allowing the Buyer to come into the home and clearly see the features and assets the home has to offer.
The following Article was sent to me by a fellow Stager, MaryEllen LaFleur of Connecticut who found it on the Boston.com Real Estate website. It is written by a Buyers Broker and shows exactly why you should Stage your property before it goes on the market.
"Staging the Art of Distraction by Rona Fischman."
"Robert Bruss tells sellers to improve the look of their home before putting it up for sale. Gee there's a concept! People would rather buy a clean, bright house instead of a dark, dirty one. Seems obvious, doesn't it?
"Not so, dear buyers? The dirty one is likely to be cheaper. The elbow grease or even industrial cleaners cost less than the inflated price tag on the staged home.
"So buyers, when is a staged house the one you should buy? When it is the right house. Just like the dirt and dark can distract you from structural or functional problems, so can beautiful staging. Whether the house is staged or not, pay attention to what you need and the way you live. Will this house look as nice with your stuff in it? Do you need curtains for privacy that are not there now? Is the bedrom big enough for the two dressers you usse, not just the single one there now. Do your kids put their toys away every day.
"Sellers, I cannot tell you how many of my buyers walk into a staged house and say "it will never look like that if I lived here." Too much distraction is bad, whether it is dirt or beauty."
Can you think of a better reason to Stage! Staging is the Art of Attraction!
Here's the before!
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