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Friends or Acquaintances? Which Do You Seek From Your Clients?

By
Real Estate Agent with Kimberly Howell Properties (210) 646-HOME

Two best friends having a good time.

photo courtesy of StuSeeger

Are online friends your friends?

Last week I wrote a post at AgentGenius about connecting with clients and consumers on a more meaningful basis than just business.  That article, prompted a response by AgentGenius writer Ken Montville, "Your Client Doesn’t Care: A Contrarian View" about how the consumer doesn't care for your friendship - they just want a great real estate agent.

He's right, most consumers want to hire the best real estate professional the world has ever seen and little more.  But during that time, they have a basic human need - that of connection.  They don't necessarily want to be your best friend, but a great acquaintance will have more value than a stranger who happens to be the greatest real estate agent in the world.

Read the full article at AgentGenius - "Why Can’t We Be Friends? The Lost Art Of Acquaintances."

Show All Comments
Monique Combs
Royal Shell Real Estate - Bonita Springs, FL
Royal Shell Real Estate - Monique Combs

Matt ~ I agree with you. Most do want to connect with you on a personal level.

Mar 03, 2010 05:50 AM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Matt - I have a very strong feeling that I will agree with you, and I think you may have just summed up in a short teaser post why I spend so much of my RE networking time here rather than elsewhere.  I don't enjoy debating simple points with friends, and the AR culture seems to be friendlier than any other I've found.

Mar 03, 2010 05:58 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Matt..I think you have hit the nail on the head here..connections are important ..Thank you

HELPFULHANNAH

Mar 03, 2010 06:23 AM
Robert L. Brown
www.mrbrownsellsgr.com - Grand Rapids, MI
Grand Rapids Real Estate Bellabay Realty, West Mic

There has to be some sort of connection between the parties. The other way would make for a pretty dull experience.

Mar 03, 2010 07:51 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Matt: I would find it hard to believe if someone didn't like me or couldn't connect with me why they would do business with me.

Ty

Mar 03, 2010 10:46 AM
Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Real Estate

Hi Matt, I think it is inevitable that our clients start thinking of us as friends and vice versa.

Mar 03, 2010 11:34 AM
Greg Nino
RE/MAX Compass - Houston, TX
Houston, Texas

I treat clients like sorta friends. We're business friends, nothing more. They want the job handled, not a new BFF.

Mar 03, 2010 03:10 PM
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Matt...Sometimes it depends on the market area.  When it is a small community you often create a relationship that goes a bit deeper than great acquaintance. 

Kate

Mar 29, 2010 02:40 PM
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