A recent study of over 1,000 Americans conducted by Retrevo provides some pretty staggering results on the role of social media in people's lives. Fortunately, they provided a variety of different infographics to showcase the results of their findings.
Before you view the graphics though, it's important to determine the details of the study.
As already stated, this study was conducted with a sample size of over 1,000 Americans. This sample size was distributed across gender, age, income and location in the United States.
So why is this important? Well, knowing this information tells us the following infographics are not just generalized statistics, but can be segmented across various ages, incomes, genders and locations. This now allows you to develop a stronger idea on how your target market is making use of social media in their lives.
Now that you know the following infographics can help you segment the impact of social media in your target market, have a look at their results. Do these results lead one to believe that social media has become an addition? You decide.
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