Breast cancer. Not your typical subject for Active Rain. There are some that may feel this may not be the venue for such a subject. I'll argue that being a Realtor is more than just helping people buy and sell houses. Being a Realtor means being a part of your community and in tune with the things that impact the well being of that community. It may even mean we need to be advocates, not only for private property rights, but advocates for performing regular self exams to assure our families, friends and customers stay healthy.
I have just learned my neighbor has breast cancer. Her home is next to mine and I was the listing agent. It has been great to see her family grow and they are great neighbors. This was a devastating blow to learn about the cancer. We all know someone who has experienced this insidious disease. Recently my cousin had a mastectomy and I know the emotional impact this disease has. I just lost a dear friend because her cancer was found too late and am still mourning her loss. An associate who is part of my CARES team has been undergoing the ravages of chemotherapy. This disease is indiscriminate.
One of the things that I know that makes a difference in terms of treatment and survival rate is early detection. Here's where we can be the advocates. One of the best gifts we can give our customers is the reminder to conduct regular breast self exams. Is it an uncomfortable, touchy subject? Absolutely. However it can be a simple matter of providing a brochure with their closing package and speaking of the cherished friend, colleague or customer who has suffered with this disease. Selling homes is not just about the transaction, it's about creating customers for life.
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