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Pricing the Short Sale Right is Imperative for Success.

Reblogger Fernando Herboso - Associate Broker MD, & VA
Managing Real Estate Broker with Maxus Realty Group of Samson Properties Broker - Realtor - CEO

 

Excellent article about pricing short sales. .

The lenders don't want to approve a short sale when they could get a lot more foreclosing the property. There is a balance there somewhere where your Realtor should advice you where to price your house. . .that balance determines if your short sale is successful or not. 

 

Original content by Bryant Tutas BK607690

http://centralfloridashortsales.comOne of the keys to having a successful Short Sale is pricing. Now there are folks that say pricing doesn't matter because the seller is receiving no funds anyway. Well....they're worng. Tell that to the seller who has to pay taxes on the "short".

It is imperative that the Short Sale property is priced right. When I say "priced right" I mean as close to market value as possible at a price that will get the property under contract quickly.

One of the problems I see in my market is that many Short Sales are priced way to low. Pricing low may generate a lot of activity but these deals, more than likely, will not close. You have to be able to justify the purchase price to the lender.

Pricing a short sale should be just like pricing any other property. You are looking for a price that will sell the property in a reasonable amount of time and at a reasonable price. The fact that the property is a short sale, requiring 3rd party approval, is nothing more than a negative market condition.

If the true market value of the property, if not a distressed sale, is $200,000, then what you should be doing is taking this figure and making an "adjustment" for the "negative market condition (short sale)". Depending on your market it could be a 10% to 20% downward adjustment. Let's say that your market is showing you that short sales are selling for 20% below a normal sale of similar properties. That means that this property should sell for $160,000. So maybe you price at $165,000 or $169,000 depending on your area's sales price to list price ratio. Reduce as necessary.

Now you have a property that is priced right AND you have a very good chance of getting the Lender to agree to the short sale. The higher the price the easier it is for the Lender to make a decision. What say you?

Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.

Want to find out more? www.CentralFloridaShortSales.com

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Wendy Smith
Wendy Smith Real Estate - Clearwater, FL
Real Estate Advisor

It is so frustrating to try to explain to buyers that a listing agent, who is supposed to be a professional, low-balls the list price just to attract attention.  No matter how diplomatically the low-ball listing agent's strategy is explained, it always comes out sounding rather sleaze-ballish.

Many pre-foreclosures or short sales are owner occupied, why would an agent subject the homeowners to all the showings with full knowledge the bank will never accept such a low offer and why should they?  Can you tell this is a pet-peeve of mine?

You are absolutely correct, list at FMV or, as I do SLIGHTLYunder FMV.  There are a lot less short sale headaches and saves time. 

May 28, 2010 06:55 AM