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The Real Estate Market May Surprise You...and Shakespeare Can, Too!

By
Real Estate Broker/Owner with Broadpoint Properties Cal BRE #01324959

Today I read an article that made a pretty convincing argument that the works of William Shakespeare were actually authored by a Jewish woman. I know that many folks have postulated about William Shakespeare's writings before and this particular argument is not a new one, but it crossed my desk for the first time today.

I have to admit that this argument came at me like a curve ball. If you follow my blog regularly, you may remember that prior to arriving at this exciting point in my life as a super short sale negotiator, I actually taught high school and college English and literature. I wrote so many papers on Shakespeare's works that one of my friends used to call me "Gonna write a paper" instead of Melissa.

With this new theory about Shakespeare's identity, I begin to question all that I have learned about literature and all that I have taught others about literature. Interestingly, I can also relate this curve ball to the big change in our real estate market over the last few years.

All that we had been taught about how to sell real estate--how to go after expireds, cancelleds, FSBOs etc--has changed quite a bit with the creation of the Internet and social networking. Also, all that we have been taught about pricing, negotiating, and working with clients is significantly different now in cities where values have declined and short sales are rampant.

Tom Ferry makes a joke at his presentations and frequently says "Everyone knows an agent in their office who-when they come in-makes the plants wilt." You know that agent; it's Mr. Gloom or Ms. Doom. It's the agent who harkens back to the days of yore when property values were high, loans grew on trees, and buyers and sellers would walk in and hire you off of the street. Mr. Gloom and Ms. Doom are probably overwhelmed and challenged by the unique and challenging market that we are in right now. These agents may not be accustomed to late nights, long dialogues, creative strategizing, and general hard work.

I envision that Mr. Gloom and Ms. Doom feel kind of like I felt earlier today when I read that perhaps William Shakespeare's works were written by a woman. I felt stunned, surprised, and unsure of how to wrap my head around this new curve ball.

Many agents probably feel that way about the market-stunned, surprised, and unsure. However, when I finished reading of the article, I picked myself up, got in the car and went to work. I obtained three short sale approval letters, received a few purchase contracts in the fax, and strategized with a number of agents on how to get their short sales closed. I did not make any plants wilt. When life throws you a curve, just move out of the way of the ball and keep moving. Only then will you arrive at your destination!

Comments(6)

Nevin Williams
Fairway Independent Mortgage Corporation - Cary, NC
Senior Mortgage Advisor

Melissa - First, congratulations on your 3 short sale approvals! 

 

So this is what I have been doing wrong?!  I usually jump in front of the curve ball, let it hit me then I scream, "Hit me again! Hit me again!"  I like your method better : )

Jun 03, 2010 04:15 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Melissa - there are always surprises lurking around the real estate corner these days. It seems to be a constant new learning experience, and many of the tried and true ways simply do not work the way they used to.

Jeff

Jun 03, 2010 04:51 PM
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Melissa, there are somethings that still work, as things change we need to open to changing with the times, and methods, but I think alot of times some of the old still works. When our market changes as fast as this one did, we need to really stay the course, I think the speed with which the market turned is what took people by surprise and made them lethargic. I stay as positive and learn as much as I can, while still keeping an eye on the reality. I don't want to be standing on the deck of the Titanic saying it's alright this thing is going to correct soon. We have to be realistic at the same time we are positive. A tough dance

Jun 04, 2010 01:46 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Well, I don't pay attention to what goes on around me. I am focused on what I am doing. I also stay away from negative people because they don't bring anything to the party. Life is a party. If it's not, you're in the wrong profession or hanging around with the wrong people. Hey, congrats on your 3 approvals. That's like having birthday cake 3 times over.

Jun 05, 2010 04:11 AM
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Makes the plants wilt? LOL  That's a great saying.  Luckily I don't have to work with people like that.  As for Shakespeare, now I'm going to wondering about that -- would a poet by any other name be as sweet?

Jun 05, 2010 05:10 AM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

I'm sorry, Melissa. I just cannot agree with you. When life throws you a curve ball, hit it! Hit it deep! Hit a home run! LOL

Jun 07, 2010 11:02 PM