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The "What If" game

By
Real Estate Agent with Transaction Realty 500 Reno, Nv.

I do not like the "what if" game.  When I was new in real estate, that took up all of my time and most of my money.   There is no end to "what if".  What if doing X gets you a listing or a buyer?  All it takes is just 1 sale to make X worthwhile.

 You can advertise on supermarket carts, on bus stops, on buses, on billboards, on the radio, on TV, in newspapers, in magazines, on the internet, direct mail, etc.  You can do open houses, door knock, give away pens, telephone, join groups and go to meetings every day of the week, be active in your church, etc.  Anything and everything might lead to a sale.  I have a friend who got a listing by walking his dog, another by riding his horse.   Does that mean, I should walk my dog while horseback riding?

Janet Sebile
Coldwell Banker Apex, Realtors - Rowlett, TX

Good point.  When asked what works I tell people do the prospecting or advertising you enjoy and the leads will come. 

Aug 08, 2010 04:26 AM