One of my goals as a Realtor is to create a "Positive Real Estate Experience" for my Clients. I want my Clients to feel good about the transaction we completed. And I want them to also feel good about me as their Realtor and the experience we shared during the process. That way when time goes by, they have happy and positive memories of the purchase/sale of their home and of me as their Realtor.
Think back to one of your most recent large purchases like a car, engagement ring, house or even a high-end, expensive restaurant. Most times if you had a positive experience it was because the salesperson did a good job and made you feel special and at the same time provided you excellent service, advice and counsel during the process.
I remember once my wife and I went to a four star restaurant for a special occasion to celebrate and the experience was not a positive one for us because we did not receive the service and attention we expected. We did not order a bottle of wine for the two of us so we felt like they were upset with us or something. The memory of that bad experience is still vivid in my mind and I am disappointed because I wanted to give my wife a special dinner that night and we didn't get it. And this happened over 10 years ago and I still harbor bad feelings.
A positive example for me is when I bought our engagement ring. I had no idea whatsoever about diamonds, the process, how much to spend, what my wife would like, etc. And I knew someone who is a Jeweler and he did a fantastic job helping us and specifically helped my Wife pick out the diamond ring. He was very patient because my Wife needs time to make decisions. My Wife and I both enjoyed the process because the Jeweler made it fun for us and provided us the right information we needed in order to make the right choice.
Two situations and two completely different experiences were created by the person providing us the service. One was negative and unhappy and the other was positive, fun and satisfying. And the memory of each experience will stay with me for the rest of my life.
So you can imagine when someone buys or sells their house the experience and the memories they have will stay with them forever. Plus in today's challenging economic climate people will buy/sell a house much less frequently then in the past so the experience they have needs to be positive because their expectations will be so much higher. My goal is to make sure all my Clients have a "Positive Real Estate Experience" so they will have happy memories of the sale/purchase of their home and at same time have good feelings and memories of me as their Realtor and the time we spent together.
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