I hope everyone is having a great weekend! I know mine has been wonderful!
Today I want to talk a little bit about blogging and how it can be helpful if you do it effectively. Each time you create a blog entry it's just like you were creating another web page out there. Which means more chances for you to be shown in web results, more chances someone will stumble upon your page and more chances you will get leads!!
The important parts of an effective blog are:
Content and Keywords - If you create blog that people want to read then people will keep coming back. Find out who your audience is and what they want to know. Then blog about it. Blogs should be educational, informative and easy to read. Your keyword density should be 2-4% You don't have to be a great writer to create a great blog. Share articles that your audience would enjoy - just give credit where credit is due. Write a short paragraph about what the article means to you - get on a personal level with your audience.
Links - this is your chance to create links back to your personal website. Title the link as your keyword and link it back to the relevant page of your website. This will make your ranking in google higher and create self promotion for your website without having to write a blog about yourself, your services or your listings.
Title: The title of your blog should be catchy, short and to the point. Think about what gets you to click on a link and go from there. Don't be misleading.
Images: These can be helpful in a long blog or when it's easier to show something than explain it. It gives the reader something to look at besides words. Name your images with your keywords so they will come up in Google Image search results thus leading more traffic to your blog.
Comments: It's always important to allow comments on your blogs AND to comment back to people that have something to say on your blog. It shows them you are a real person and that you take interest in their comments and thoughts.
Once you have created your blog then share it with the world. If you are a Rain Maker you can create public blogs which allow you to post the link on other sites such as Facebook, Twitter and LinkedIn. Take advantage of this - the more exposure the better!
If you have any questions or comments please feel free to post them here or contact me. I'm always willing to help!
For Virtual Assistance please visit my website, and thank you for reading!
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