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Research Study on What Makes a Successful Sales Person

By
Real Estate Agent with The Platinum Group Realtors

I read an interesting sales research study this morning from the Gearner Group  identifying top traits for successful sales people.  Some traits, like active listening and seeing from the buyers world, seem so simple when I read them yet it is sometimes the simple that are so easy to do we drop it.

The top three however are powerful because as simple as they are I believe they are rich and deep with meaning.  

  • Emotional Intelligence
  • Active Listening
  • Anecdotes & Stories
With real estate being an emotional as well as financial decision being a well rounded sales person with the ability to approach people on multiple levels is where the line of success can truly be defined.

Posted by

Kelly Young Realtor

About the Author: Kelly Conner Young, GRI

Kelly is an Associate Broker with The Platinum Group Realtors.  She has over 15 years experience in Real Estate in the Colorado Springs and Front Range region of Colorado. She represents buyers and sellers of real estate buying homes, land for sale and mountain property getaways.   Specific areas include:  Black Forest, Broadmoor, Colorado Springs, Divide, Falcon, Downtown, Manitou Springs, Monument, Old Colorado City, Westside, Woodmen Hills and Woodland Park. You can reach her at 719-226-0126 or by clicking "email the author" above.

Comments(3)

Brin Realty Associates Team At Bean Group
Bean Group | Brin Realty Associates - Amherst, NH
Amherst NH homes and Southern NH real estate

I know a very successful agent that is knowledgeable, helpful, experienced and has what it takes...but one of the attributes is she is fun!  Buyers and sellers just want to be with people that can get the job done and have a good time doing it!  Thanks for sharing...

Oct 20, 2010 02:12 AM
Indera Coggins
Re/Max 100 - Dunkirk, MD

you are correcct, those are powerful traits. Now we just have to be true to ourselves.

Oct 20, 2010 02:14 AM
Wanda Thomas
Montana Homestead Brokers, Broker, CRS, GRI, SFR, RN - Billings, MT
Billings Montana Real Estate

The most successful people have 15 to 25 sales stories in their "quiver" ready and usable in an active listening discussion with a client.  I am very helped by that article lead, thank you!  I will be bringing this up at my office meeting today!

Oct 20, 2010 02:17 AM