Reciprocity is a Factor that Causes Influence. When used respectfully, reciprocity can deepen a relationship, creating a win/win environment of giving and taking.
In order to receive, we must give. It is easier to give than receive. Don't look a gift horse in the mouth.
Cliche's repeated through the generations, all referencing our human need to reciprocate. Giving back. When a door is opened, we smile or return the gift with an expression of gratitude, as we reach eagerly to the open the next door - to return the gesture. We want to give. It influences our decisions.
Kabbalists cite 'the desire to receive for the self alone' results in 'the bread of shame'. Examples are given of a young child, who has no means to return gifts at a birthday party - and breaks down in a shameful display of tantrums. He did not know how to process the receiving. An inheritance or business lost by a son who had not earned it. When we receive gifts, with no way to return anything to the giver, we encounter feelings of awkwardness, or shame - which we may not understand or know how to process, so we avoid, run away, become depressed - or as in the case of the child - release our emotions inappropriately.
Have you ever avoided a person who is too 'giving' and not really understood why you feel uncomfortable in their presence? A new relationship may flounder when the male shows up with a plethora of gifts and compliments for his date. If she has no means to return the 'gifts' she may choose avoidance.
Radio stations are masters of giving away 'free Swag' to entice loyalty from listeners, who in return display thier station stickers on bumpers, or allow the use of their recorded winning statements.
Today, think of how you are giving to your customers, clients, children and all relationships, and ask yourself if you have left open a mechanism for the receiver to gift back? Which may be the biggest gift of all.
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