Every year I wonder how bad December and January will be for my brokerage. It's probably my most stressful time of running my brokerage. It seems that most years, Agents decide that from the second week of November through the first of the new year, it's time to take off. I have seen this over and over again since getting into the business almost 10 years ago.
Finishing Strong!
Why does this happen? I have many thoughts, but one in particular that stands out for me. Mindset. Yes, the mindset is that business is always slow this time of year so why work hard. Unfortunately for so many Agents, that is so wrong. I remember I started in Real Estate on Sept. 10, 2001. Of course we all know what happened the 2nd day I was on the job. However, people still bought homes and in January of 2002, I had 9 closings. The only reason I believe is that I worked the entire holiday season, I didn't take the last 6 weeks of the year off, I worked hard.
So how do you want to start 2011? If you want to start where you have no closings in January, then do nothing. Do what you may have done each year and take off the rest of the year doing as little as possible to get by. Or, work while most Realtors are sitting around doing nothing and thrive. Wouldn't it be great to start your year off with 2, 3, 4 or 5 closings instead of your first closings of the year coming the end of February or the beginning of March?
Make a six week plan. Figure out what you can do between now and the end of the year to generate customers and contracts. What are you doing tomorrow, Monday? Get yourself out of your chair and continue to run your business with as much energy and enthusiasm as possible. Remember, while most Agents are asleep at the wheel, you can claim your stake and start 2011 off with a bang!
Good luck!
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