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Zillow.com and Your Agent Rating

By
Education & Training with Tom Ferry-yourcoach
www.YourCoach.com

Happy Monday!

In this video, I'd like to tell you how to get your Zillow.com profile up and receive positive ratings on their site.


Remember, your strategy matter and your passion rules!

-Tom

888.866.3377

@CoachTomFerry

Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

Thanks Tom - i was feeling like Zillow users were just looking for "bank repos or foreclosures" and that it was  a waste of my money, but I will definitely see what I can do to improve before I quit!

Jan 24, 2011 02:09 PM
Yolanda Hoversten
Self Employed - O'Fallon, IL
Referrals for O’Fallon, IL & the Metro East

I already have an account and this is a nice addition.  Thanks for the heads up!

Jan 24, 2011 03:19 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks for the info.  I'm off to Zillow....

Jan 24, 2011 03:36 PM
Gary S. Thompson
Masters Utah Real Estate - Cottonwood Heights, UT
Broker Associate, Realtor, CRS, SRS, SFR, e-Pro

Thanks I've set everything up - now inviting my clients! Thanks for the great suggestion!  

Jan 24, 2011 03:47 PM
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

Dude, how do you DO that? I just sent out a blast last week, they are already rolling in, 5 stars so far and some NICE comments... Oh yeah, that will go everywhere... 

Jan 24, 2011 04:04 PM
Pat Tasker
Shorewest Realtors - Germantown, WI
Your Milwaukee Metro Area Agent (WI)
Thanks for another thing for my "to do" list! sounds like it works well! And, agent ratings are definitely a coming trend!
Jan 24, 2011 04:22 PM
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

I am not a huge fan of zillow ever since they took away the ability to manually upload your listings

Jan 24, 2011 04:40 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the video. I will check it out later.

Jan 24, 2011 11:32 PM
Tom Ferry
Tom Ferry-yourcoach - Newport Beach, CA

Hey everyone!  Thanks for the feedback, always appreciated.  So I just got an email from Greg at Zillow who shared an interesting stat (after a big "thank you").  Check this out "Early data is that agents with reviews are getting a huge lift in leads (124% lift with 5 or more reviews/ratings).  This stuff is really moving the needle for agents."

It just makes sense.  I would strongly encourage you to add this project to your "to do's" this week.  

Have a GREAT finish to January!

TF

 

 

Jan 25, 2011 01:03 AM
John Elwell
CENTURY 21 Bill Nye Realty, Inc. - Zephyrhills, FL
You Deserve a Full-Time Agent, Not Reduced Results

Thanks, but no thanks. I have no interest in having Zillow participate in any type rating system. I have seen how their estimates work. Now estimating an agent's proficiency? I don't think I want any part of that.

Jan 25, 2011 01:09 AM
Anonymous
Susanna Grubb

Thanks for the reminder!! I have already sent out some invitations and now that I now I need minimum 5 I'm on a mission.

Have a great day!!

Jan 25, 2011 01:21 AM
#26
Stevie K. Bear
Four Directins Realty- Managing Partner - Austin, Tx - Austin, TX
REALTOR ABR, CRS, GRI

Great post as always Tom! Like the folks above, I am a bit in both worlds. I get that Zillow is there to stay & "our people" are using it. Indeed - I have to combat the "Zestimates" in my efforts daily, and it is not always esy to do so. However, I also get that as agents in the business of service - we need to be where our clients are, and they are definitely at Zillow!

Now that one of my most favorite AR Hero's Brad Andersohn is there, I must admit that I do feel a bit more comfortable.  However, I am still fighting with how to combat these folks that "drop a bomb", just because they can, even if they have never done business with the person they may drop a bomb on. Hasn't happened to me personally, but have seen it happen to others, and even knew someone that struck out at someone this way on EVERY social media outlet they could find.

Social Media should be a place to give honest reviews, not a place to work through issues, and to often I have seen folks use it like a sword against someone they have had a divorce against or tiff with - non-business related. Not a good thing & not sure how you clean stuff like that up without it harming reputations. A slippery slope. Comments? Ideas?

Jan 25, 2011 01:35 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

I'm with John #27. My clients are too sophisticated for Zillow. Soliciting reviews from clients and sending them to a website they never heard of is not my style. Perhaps when the NY Times starts reviewing agents I might be interested. I'm not interested in eyeballs, I'm interested in qualified buyers and sellers. All media is not equal and all leads are not equal. I prefer quality over quantity.

Jan 25, 2011 01:45 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

I believe I have 21 or so reviews on my Zillow profile, and it's been paying off very well. I just emailed my last 21 clients and sent them a link. I asked if they were happy with my services, would they please post a reivew on Zillow. I didn't tell them what to write. One guy called me yesterday who has a home in Elk Grove to sell. He said he is friends with a top producer in Elk Grove but after reading my reviews on Zillow, he would prefer to work with a different top producer, me. I guess his friend has no reviews. True story.

Jan 25, 2011 01:47 AM
Tom Ferry
Tom Ferry-yourcoach - Newport Beach, CA

Hey Mitchell, no doubt NYC is an entirely different animal with regards to real estate in general... as you know.  It would be very interesting if NYT did this.  "Reviews" certainly arent new to NYC... rating agents and companies only seems to be the natural next step.

I hear you John (#27) Zillow isnt the first, nor will they be the last to "review".  This seems to be todays more "transparent" testimonial on an agents web site.  Thanks for keeping the conversation going... and taking it a different direction!  Appreciate the comment.   

T

Jan 25, 2011 01:55 AM
Wayne Weaver
ERA Team VP Real Estate - Bemus Point, NY

Good stuff, thanks Coach

Jan 25, 2011 01:57 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Tom, A bad review in the Times could put an agent out of business. They still wield that power here. The site that is giving the Times a run for their money is StreetEasy.com. Consumers love it. It is very accurate, up to date and transparent.

 

Jan 25, 2011 02:09 AM
Julianne O'Reilly
Syracuse Listings - Fayetteville, NY
Syracuse New York Real Estate

Hi Tom, so far I have just one review on Zillow, I'm trying to come up with a non-intrusive way to ask my past clients to log in to zillow, create an account (that's the hard part) and then put in a review.  Any suggestions would be greatly appreciated!

Jan 25, 2011 02:59 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Thanks for posting this Tom.  We're doing a free Ratings and Reviews webinar this Friday at 10:00am PST.  We'll be sharing some FAQ's and some cool tips and ideas on how others are not only soliciting these reviews and testimonials, but also how they're getting them and the results they're having.

I'm not going to spam your post Tom, but if anyone wants to join us, they can... it's free. Just register over at Zillow Academy dot com and we'd love to answer your questions and help you even further if we can.  Thanks.

BTW - Your video was featured at the Academy Tom, thanks again :-)

Jan 26, 2011 02:05 PM
StapletonHomeTeam KnopHomeTeam Distinctive Properties
Distinctive Properties - Denver, CO
For an UnReal Estate Experience call the Knop Home

I know we have an account but I have to go check it out. I actually just read an Active Rain blog about how successful the ads are as well on Zillow. Looks like I have a task for the weekend.

Thanks again Tom

Damon

Jan 28, 2011 04:28 AM