With unemployment on the rise and a recession not looking like an eventuality, but in fact, more like a bed partner, businesses have got to make some decisions to survive. What is imperative in an environment such as this is that communication be more clear, more effective, and more to the heart than ever. Why? Because this is an environment of fear, and in such a state, people need to feel a sense of confidence with the people they are choosing to do business with. The takeaway here is three-fold:
Communicate regularly with your clients and employees. Do not isolate yourself. Isolation breeds fear, and fear is a self-fulfilling prophecy. Over-communicate.
Be Brief. Your clients and employees are all worried about surviving. Respect their short attention spans by being crystal clear and using the economy of words and images.
Be Consistent. Now more than ever, you need to ensure that your message is being demonstrated repeatedly. What works for Barack Obama can work for you.
In times of trouble, there are great opportunities for those who can see above the low hanging smog of crisis. Keep your head on, keep your head up, communicate, respect your audience's position, and be consistent with your messaging. Do it through articles, blogging, email marketing, press releases, and individual phone calls and emails. If you need a serious partner to guide you through this communication process, give us a shout. Words are our business.
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