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Quick Guide To Killer Content For Your Real Estate Blog

By
Real Estate Broker/Owner with Hokanson Realty & Jared Realty Group

Creating new posts for your real estate blog may seem overwhelming at first as many of us are not born journalists. To keep your blog fresh and relevant to the search engines, you should add content to your site a minimum of three times per week. Overcome your writer's block by writing about what you know-real estate!

Having a real estate blog that doesn't display real estate related content is not going to do as well as one that does. Here are some simple strategies to help you create quality content for your visitors and the search engines.

Tips to create quality posts for your real estate blog:

 

 

  • Use your site's keywords in the titles for your content.

 

  • Get creative and try to create catchy, memorable post titles to create interest and keep visitors on your site as long as possible.

 

  • Use your site's keywords 3 to 5 times within each post

 

  • Link to other sites on the web in your posts-cite the sources of your content and/or refer to articles on a similar subject that can be found on the web

 

  • Link to your own posts within new posts-if you have posts on similar subjects, link them to each other

 

  • Format your posts so that they read well. Use spacing between paragraphs to create digestible chunks of information

If you just don't know where to start or are running out of new ideas for posts, here are some worth of blog post ideas to get you going:

 

  1. About Me-Introduce yourself to the world by creating a biography for your blog. Include your experience level, education, accomplishments, affiliations, and interests. Tell visitors why they should choose you to buy or sell their home. This will sell you to potential clients so keep it professional!
  2. How to Sell Your Home in a Buyer's Market
  3. How to Convince a Seller to Accept Your Offer
  4. Why You Should Hire a Real Estate Professional to Sell Your Home
  5. What to Look for When Purchasing a Foreclosure or Short Sale
  6. Staging Your Home for a Speedy Sale
  7. Why You Should Buy A Home Now in (enter your farm area here)
  8. How to Price Your Home for a Quick Sale
  9. What is a Conventional Mortgage?
  10. What To Avoid When Remodeling Your Home
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Jared....I never knew the keywords 3-5 times.  I've never been intentional with that.  I will now.  Thanks.

Feb 24, 2011 01:37 AM
Suzanne Gantner
Realty Texas - Round Rock, TX
GRI, E-Pro, SRES, SRS, ABR, CNE, REDS, CPS, WCS

Great info...I love getting back to basics.

Feb 24, 2011 01:38 AM
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

Thanks for the very good advice and tips to encourage writing and posting.

Sue of Robin and Sue

Feb 24, 2011 01:38 AM
Andres Munar
Keystone Alliance Mortgage - State College, PA
Experience The Difference

Great info thanks for sharing. I get writers block A LOT! :)

Feb 24, 2011 01:46 AM
Elizabeth Byrne
Keller Williams Realty - Arlington, VA
Arlington Virginia Real Estate

Jared, thank you for your tips on increasing visibility in cyberspace. I am brand new to AR, so your advice is very timely.

Feb 24, 2011 01:48 AM
Tonya Maxwell
Century 21 Clinkenbeard Agency - Sallisaw, OK
Realtor-Associate, Century 21 Clinkenbeard Agency

Thank you Jared for the info.  I'm not a blogger/writer and am having trouble making that leap!  I've bookmarked this post for future reference.  Thanks again!

Feb 24, 2011 01:53 AM
Mike Saunders
Retired - Athens, GA

Jared - I need to use keywords better, thanks for the rest of the tips.

Feb 24, 2011 02:45 AM
Jared Hokanson
Hokanson Realty & Jared Realty Group - Medford, OR
Your Home Sold, GUARANTEED!*

You're welcome!

Feb 28, 2011 02:09 AM
Anonymous
Miami Title Company

Nice information.Thanks for good advice.

Jun 13, 2011 10:54 PM
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