Today I’m going to take a break from discussing loan related topics to focus on real estate SEO and some resources that can help get your site ranked in the search engines so potential clients can find you.
According to the National Association of Realtors, 87% of recent home buyers in the United States indicated that they utilized the web during the transaction. 32% said that they first learned about the house they eventually bought from the internet. So what does all this mean?
It means that if you are not utilizing the internet in your real estate marketing plan, you are leaving out a growing segment of potential clients.
Most of my clients these days find me using the internet, and I’m a big proponent of leveraging the web to gain exposure and clients. Although many people may feel like establishing a strong online presence is something they cannot accomplish, the truth of the matter is that it is imperative that you do so.
As time marches on, the internet is only becoming a larger and larger part of everyday life. Think about the last time you wanted to find a business, did you pick up the yellow pages, or did you simply Google it?
It does not take much to get started. If you don’t have a website already, and think you don’t have the means to create one, think again. Check out this step by step guide on creating a blog. It is simple, and with a little bit of time even the least tech savvy can create a professional looking site that is user friendly, fully controlled by you and able to get ranked in the search engines. Pairing a blog with an Active Rain outside blog can be a great combination!
For those who do have a site, the next step is promotion. For a basic guide on promoting a website, take a look at this free SEO report. Choosing keywords, building content and creating links is all covered in a very straight forward manner. This report can help you get started on the right track very quickly.
To round out our SEO resources, we also have a site that you can use to build backlinks. The solutions provided here range from individual backlink building campaigns to full blown SEO solutions. In addition, you can find a phone number under the “contact us” tab at the top, and are welcome to call for advice, questions or to have a custom package built specific to your needs.
To get ranked and found in the search engines does not have to be difficult nor expensive, it just has to be done! Hopefully these tips and resources will give you the information you need to take your business to the next level, good luck!