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The power of color - to turn on and off buyers

By
Real Estate Agent with Team Reba of RE/MAX Metro Eastside www.TeamReba.com

This weekend I was showing houses to a buyer client of mine and we saw first hand how much color can impact a viewing. Here, in order, was our experience:

1. First house was in a very cute neighborhood with similar homes built in early 1990.  Nice exterior sage green color with nicely contrasting roof. Interior was cream colored carpet and walls. Beautiful, elegant, but also invoked the idea that it was definitely going to be a "shoes off" house and that her cats could stain the carpets over time. But still gorgeous and would show off her collected art very well.

2. Decent exterior in good shape, neutral light brown color. Inside the carpets were a rich golden color and the walls were almost terra cotta.  With this being an older home (1960's) it had lower ceilings which with the dark walls make the interior very oppressive.  The only thing offsetting it was a few skylights added in and an open floor plan. So, it was doable, but not as open feeling as the house we'd just seen. If the color had been about 2-3 shades lighter, it would have been much better. The paint job was also extremely sloppy with visible newbie mistakes abounding. Scariest part - former real estate agent owns it. You'd think she'd know better.

3. 1950's house painted several shades of pink on the exterior (ick) between the main body, trim work and decorative elements.  Inside it was mostly beige shades and neutral taupes, etc. Why they didn't paint the exterior to show the same updated look as the interior, I will never know.

4. This home is only about 5 years old and while there are a lot of bold color choices inside, they are fitting to the property and the contents of the owners belongings and decor. Some really cool touches and complementary tones. With the higher ceiling lines of this home it works out well and it makes my client feel good because they are mostly warm tones in areas like the living room and kitchen. Bedrooms have cool, soothing tones.

Nor Yeretsian
Envoy Capitol Realty Inc. - Toronto, ON
Envoy Capitol Realty Inc., Brokerage Toronto

This is where I am going to live ? It better all come together and work nicely, otherwise you will lose those buyers... That's what I get .

cheers

Nor

Apr 11, 2011 07:52 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Color on the walls and of course the carpet or hardwood flooring can make a home very dark in appearance, and will turn off the buyers desiring a warm, light & bright home!   Great post!

Apr 14, 2011 03:12 AM
Diane McDermott
RealtorĀ®, GRI, Landis e2 Real Estate, LLC - Charlotte, NC
Charlotte NC Real Estate Market

Paint colors can enhance or detract, great examples of how color does matter on interior AND exterior!

Apr 19, 2011 09:44 AM