Car Condom- Safe real estate advertising?
We asked about billboard advertising and have a few postings that we think are good and obvious reasons not to proceed with billboard advertising. So far the jury says save your money and consider other ideas.
One agent suggested auto advertising, here we call it a JAX Wrap (a local company who provides car wrapping with decals). We love the idea, but have a few problems I'd like to throw out there.
In this day and age, is it safe to drive around with your phone number on the car that you're driving? What about the freaks of the world? We didn't want to post our big heads on a billboard, just our phone number and a catchy web address. So the whole attachment with our car, phone number, etc., feels a little out there to us, especially since Bob is a retired police officer.
Also, we live in a community where advertising and car condoms are illegal. We would have to park the car in the garage ALL the time. Now I ask you, how often will we run into the house to get something and your most annoying neighbor will call the HOA and turn us in for "parking" our own car in our own driveway with its pretty little condom on protecting our business interests.
Further, someone suggested that if we were involved in an accident we could potentially be putting our broker at risk for liability. Sounds like a stretch, but certainly a valid question. Our insurance is aware of our business, but our vehicle isn't classified as commercial. Would it be reclassified if we have us a wrap system? Has anyone faced a similar situation?
Will the car condom result be an STD (Steady business Traffic Device)? Is it an invaluable source of business? Will it drive traffic to our web site/phone and eventually result in new customers? JAX Wraps can be expensive, the cost of four months of billboard advertising in my area.
After all we certainly don't want to be pregnant with liability, we'd rather have an STD (Steady business Traffic Device) to keep business rolling!
We'd love to hear your thoughts on this blog, hear about your creative advertising ideas and know how you got your STD!
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