Last week we had our first experience with Keller Williams’ BOLD Coaching. This half-day free event was an introduction to Keller Williams New York City agents (and any Manhattan real estate professional) to learn about one of Keller Williams’ most successful strategies for working smarter, not harder.
Michaelann Byerly, one of the BOLD coaches is here conducting our training sessions. Michaelann has been in real estate for 20 years and by applying these BOLD techniques grew her business from 87 sales a year to over 200 within three years. What’s more, she learned how to do so -- working less hours.
The secret to the BOLD approach? Practice, practice practice. That includes “role-playing;” working with a partner that will honestly critique your sales skills.
Dianna Kokoska, Author of BOLD and original BOLD agent asks the tough questions:
- Are you creating doubt in the minds of your prospective buyers?
- Are you doing everything you can to ask for an appointment?
- Could self-doubt be limiting your success?
Proven sales procedures such as “language techniques,” setting goals and holding yourself accountable for consistently working toward them, building a large lead database and incorporating time-saving strategies into your daily routine are just some of the tools an agent will have in his/her sales “arsenal” once attending this powerful seven-week coaching event.
FACT:
Sixty percent of buyers say no before they say yes.
WHAT BOLD TEACHES:
How to get to “yes” much quicker.
There is a psychology to sales; people make decisions not only based on facts and figures, but on emotion.
Logic makes clients think, emotion makes them act.
How agents present those facts, how they present themselves, how they use specific “scripts” in order to receive a positive emotional response from clients is part of a successful and proven sales strategy.
With BOLD Maps Coaching participants learn:
- Powerful mindset exercises
- Business-building strategies
- Lead-generation
- Language techniques that naturally influence people
Facts about participants who have attended BOLD:
- Participants have received 448 referrals in one hour using the BOLDS Mets script (talking to people you’ve already met).
- Agents with $100-$250K in gross commission income had over 80% more units written, over 75% more closed units and an increase of over 80% in income after attending.
- Agents with four to six years of real estate experience realized a 48% increase in written units versus those agents who’ve never attended.
- Novice agents that attend BOLD are taking listings and writing sales during their first weeks in the business after attending.
Take a look at this short video from Michaelann regarding BOLD:
Dianna Kokoska, President of MAPS Coaching and Masterminds, was the writer of BOLD. Known as the “Queen of Systems and Scripts,” Dianna leads a team of more than 40 MAPS coaches and has been in real estate for 28 years. She is a Keller Williams mega-agent and has served on the United States’ Business Advisory Council since 2002.
Have you and your associates attended the MAPS BOLD Maps Coaching? Share your experiences by leaving a comment!
Learn more about Keller Williams BOLD.
Learn more about Keller Williams New York City!
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